Shalini is an accomplished e-Commerce professional with more than 20 years of experience in category management, marketing, product sourcing, vendor management. Consistently achieving corporate growth objectives through the development and implementation of innovative & successful business initiatives & marketing strategies. Has hands on experience in B2B & B2C, National & International markets spanning across a wide spectrum of market places.
Shalini has an entrepreneurial, multicultural, business oriented and a result-driven approach towards her projects and has been showcasing success in launching innovative and engaging marketing, communication & digital strategies for successful businesses. She has a strong hold on cross-functional team handling, fostering productivity and product marketing.
She has expertise in charting out business strategies and contributing towards enhancing business volumes and growth along with sales, margins, customer experience, brand positioning, stock planning, product mix, new launch and category marketing.